AbaGada

Performance Marketing Platform

Business Software
Acquired by Dentsu International
Acquired Tel Aviv-Yafo, Israel Founded 2010
LinkedIn
Last updated 2026-06-18
Total raised
Stage
Acquired
Founded
2010
Headcount
46
HQ
Tel Aviv-Yafo, Israel
Sector
Business Software

About

AbaGada develops a unified marketing approach that analyzes the entire user journey through all media channels and devices in order to maximize marketing return on investment. The company works towards scaling traffic and increasing conversion rates by harnessing the latest marketing methods and tools available, in addition to using its own algorithmic tools and analyses. AbaGada was acquired in 2015 by Dentsu in Japan and is now part of iProspect, Dentsu's subsidiary in Israel.

Q&A

What is AbaGada's primary business?
AbaGada is a Performance Marketing Platform that develops a unified marketing approach to analyze the entire user journey across media channels and devices, aiming to maximize marketing ROI.
When was AbaGada founded?
AbaGada was founded in May 2010.
Where is AbaGada headquartered?
AbaGada is headquartered in Tel Aviv-Yafo, Israel.
What is AbaGada's current status?
AbaGada was acquired by Dentsu International in April 2015 and is now part of iProspect, Dentsu's subsidiary in Israel.
What sectors does AbaGada operate in?
AbaGada operates in Business Software, Sales & Marketing Solutions, Advertising Platforms, and e-Commerce Tools.
What types of customers does AbaGada target?
AbaGada targets Enterprise & Professional Services, Enterprises, Commerce & Retail, and Consumer Goods.

Team · 1

Founder · Founder & CTO
LinkedIn ↗

Sectors & technology

Primary sector
Business Software
Sub-sectors
Business SoftwareSales & Marketing SolutionsAdvertising Platformse-Commerce Tools
Technologies
Platforms & InterfacesSearch EngineWebMobile
Target customers
Enterprise & Professional ServicesEnterprisesCommerce & RetailConsumer Goods
Business model
B2B

Tags

smbenterprisesadvertisingmarketingtargetingmonetizationadvertisersconversion-optimizationcampaign-managementcampaign-optimizationseoenterprise-solutions
Full data — links, identifiers, deals & radar signals (jobs, patents, research, more)

External links

LinkedInlinkedin.com/company/1130995
Facebookfacebook.com/AbaGadaInternet

Identifiers & details

Founded2010-5
Employees (exact)46
Status reasonAcquired (Inactive) by Dentsu International on Apr 2015 - closed due to acquisition

Acquisitions & public offerings

Acquired by Dentsu International 2015-04