2Track Ltd is the developer of FLIPPER, an innovative solution for what is known in the smartphone world as the small screen problem. FLIPPER uses its patented technology to clear the users screen of annoying ads, allowing publishers and ad networks to increase their revenue. FLIPPER solves the small screen problem without being intrusive to the user, while utilizing irrelevant screen areas. FLIPPER causes advertisements to appear immediately on the screen from the moment the user starts scrolling, functioning not as a pop-up but as an integral part of the web page.