2Track

Ad Solution for Mobile Apps

Business Software
Non Active, Jan 2017
Pre-Funding Tel Aviv-Yafo, Israel Founded 2012
LinkedIn
Last updated 2026-06-18
Total raised
—
Stage
Pre-Funding
Founded
2012
Headcount
1-10
HQ
Tel Aviv-Yafo, Israel
Sector
Business Software

About

2Track Ltd is the developer of FLIPPER, an innovative solution for what is known in the smartphone world as the small screen problem. FLIPPER uses its patented technology to clear the users screen of annoying ads, allowing publishers and ad networks to increase their revenue. FLIPPER solves the small screen problem without being intrusive to the user, while utilizing irrelevant screen areas. FLIPPER causes advertisements to appear immediately on the screen from the moment the user starts scrolling, functioning not as a pop-up but as an integral part of the web page.

Q&A

What is 2Track's primary business focus?
2Track develops FLIPPER, an ad solution for mobile apps designed to clear users' screens of intrusive ads while increasing revenue for publishers and ad networks. It uses patented technology to integrate advertisements as part of the web page rather than pop-ups.
When was 2Track founded?
2Track was founded in January 2012.
What is the current status of 2Track?
2Track is currently inactive, a status it has held since January 2017.
Where is 2Track's headquarters located?
2Track's headquarters is located in Tel Aviv-Yafo, Israel.
What is 2Track's employee count?
2Track has an employee bucket range of 1-10 employees.
Does 2Track hold any patents?
Yes, 2Track holds one patent for its technology.
What is the primary sector 2Track operates in?
2Track's primary sector is Business Software.
Who are some of the key team members at 2Track?
Key team members at 2Track include Nir Shay as CEO, Ilya Glezer as VP Business, and Oded Shmidov as VP Product.

Sectors & technology

Primary sector
Business Software
Sub-sectors
Business SoftwareSales & Marketing SolutionsAdvertising Platformse-Commerce Tools
Technologies
Artificial IntelligenceMachine LearningPlatforms & InterfacesMobile
Target customers
Enterprise & Professional ServicesMarketing & SalesAdvertising
Business model
B2B

Highlights

1 Patents

Tags

advertisingmonitoringuser-engagementmobile-advertisingpublishersmarketingmonetizationadtechadvertisers
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