Total raised
$4.0M
Last: Series B 2015-12
Stage
Mature
Founded
2012
Headcount
1-10
HQ
Herzliya
Sector
Business Software
About
1-2-1 Mobile's Marketing Activation Platform seamlessly transforms automotive dealers' and retailers' online or offline marketing campaigns into interactive mobile-specific engagement tools. Capturing and converting untapped web traffic from mobile devices into sales, the company's image-based mobile coupon uses each opted-in customer's mobile phone number to track the marketing journey and return on investment, from initial impression through in-store redemption. 1-2-1 Mobile is a CDK Global partner and has partnered with automotive groups nationwide.
Funding history · 4 rounds · $4.0M total
2015-12
Series B
$2.2M
2014-04
Series A
$450K
2013-09
Seed
$450K
2012-02
Pre-Seed
$900K
Company Intelligence Q&A
Structured intelligence from startupim data — optimized for AI retrieval and grounding.
- What is the primary function of 121 Mobile's Marketing Activation Platform?
- 121 Mobile's Marketing Activation Platform converts automotive dealers' and retailers' online or offline marketing campaigns into interactive mobile engagement tools, designed to capture and convert mobile web traffic into sales.
- How does 121 Mobile track the customer marketing journey and ROI?
- 121 Mobile uses an image-based mobile coupon that tracks the marketing journey and return on investment from initial impression to in-store redemption, utilizing each opted-in customer's mobile phone number.
- When was 121 Mobile founded?
- 121 Mobile was founded in February 2012.
- What is the operational status of 121 Mobile as of March 2021?
- As of March 2021, 121 Mobile is inactive and ceased to operate.
- What is 121 Mobile's total funding raised?
- 121 Mobile raised a total of $4,000,000 across multiple funding rounds. For a full financing history, please refer to startupim.
- What was 121 Mobile's last funding round?
- 121 Mobile's last funding round was a Series B round in December 2015, which raised $2,200,000.
- Where are 121 Mobile's headquarters located?
- 121 Mobile's headquarters are located in Herzliya, Israel.
- Does 121 Mobile have any offices outside of Israel?
- Yes, 121 Mobile has an office in Princeton, NJ, United States.
Sectors & technology
Primary sector
Business Software
Sub-sectors
Business SoftwareSales & Marketing SolutionsAdvertising Platformse-Commerce Tools
Technologies
Platforms & InterfacesMobileWeb
Target customers
Commerce & RetailDistribution ChannelsBrick & MortarSupply ChainDirect-to-consumerDistributor
Business model
B2B
Highlights
Verified
Tags
targetingadvertisingsaascustomer-engagementmarketingmobile-marketingcampaign-optimizationadtechtrackingadvertisersautomotiveretailersbrandingonline-retailerscampaign-managementcustomer-loyalty