Last updated 2026-06-18
- Raised $2.2M funding round, Dec 2015
- Raised $450k funding round, Apr 2014
- Raised $450k funding round, Sep 2013
Total raised
$4.0M
Last: 2015-12
Stage
Mature
Founded
2012
Headcount
1-10
HQ
Herzliya, Israel
Sector
Business Software
About
1-2-1 Mobile's Marketing Activation Platform seamlessly transforms automotive dealers' and retailers' online or offline marketing campaigns into interactive mobile-specific engagement tools. Capturing and converting untapped web traffic from mobile devices into sales, the company's image-based mobile coupon uses each opted-in customer's mobile phone number to track the marketing journey and return on investment, from initial impression through in-store redemption. 1-2-1 Mobile is a CDK Global partner and has partnered with automotive groups nationwide.
Funding history · 4 rounds · $4.0M total
2015-12
$2.2M
2014-04
$450K
2013-09
$450K
2012-02
$900K
Q&A
- What is 121 Mobile's primary business?
- 121 Mobile specializes in Customer Journey Tracking, offering a Marketing Activation Platform that converts online and offline campaigns for automotive dealers and retailers into interactive mobile engagement tools.
- When was 121 Mobile founded?
- 121 Mobile was founded in February 2012.
- What is the current status of 121 Mobile?
- 121 Mobile is currently inactive, having ceased operations in March 2021.
- How much total funding has 121 Mobile raised?
- 121 Mobile has raised a total of $4,000,000 across multiple funding rounds.
- When was 121 Mobile's last funding round?
- 121 Mobile's last funding round occurred in December 2015, raising $2,200,000.
- What is 121 Mobile's employee count?
- 121 Mobile has an employee count in the 1-10 range.
- Where is 121 Mobile headquartered?
- 121 Mobile is headquartered in Herzliya, Center District, Israel.
- What industries does 121 Mobile target with its solutions?
- 121 Mobile targets customers in Commerce & Retail, specifically Brick & Mortar and automotive groups.
Team · 2
Sectors & technology
Primary sector
Business Software
Sub-sectors
Business SoftwareSales & Marketing SolutionsAdvertising Platformse-Commerce Tools
Technologies
Platforms & InterfacesMobileWeb
Target customers
Commerce & RetailDistribution ChannelsBrick & MortarSupply ChainDirect-to-consumerDistributor
Business model
B2B
Highlights
Verified
Tags
targetingadvertisingsaascustomer-engagementmarketingmobile-marketingcampaign-optimizationadtechtrackingadvertisersautomotiveretailersbrandingonline-retailerscampaign-managementcustomer-loyalty
Full data — links, identifiers, deals & radar signals (jobs, patents, research, more)
External links
| linkedin.com/company/5297792 | |
| facebook.com/121-Mobile-388539841207142 |
Identifiers & details
| Founded | 2012-2 |
|---|---|
| Offices | Princeton |
| Status reason | Non Active, Mar 2021 ceased to operate |