Psagot Investment House is a prominent Israeli financial services firm founded in 1963 and headquartered in Tel Aviv. As one of Israel's oldest and most established investment houses, it specializes in a broad ecosystem of investment solutions. These include advanced self-directed trading platforms, institutional brokerage, corporate and private trust services, and administration of equity compensation programs. Psagot combines deep market knowledge with advanced technological capabilities to empower clients in Israel's dynamic capital markets.