Playtika Growth Investments provides growth capital, experience, and expertise. The company is looking for consumer internet and digital entertainment start-ups generating revenues of at least $10 million and that are profitable or near breakeven. The main goal of this equity arm is to leverage Playtika's expertise in big data, analytics, marketing, monetization, and product to help its portfolio companies deliver exceptional results.
The companies invested in should have a cutting-edge technology, as well as a proven product and business model, involving frequent consumer transactions and highly consumable goods and services. These companies will have access to Playtika's marketing, analytics, technology, and product teams.