Phoenix Holdings Ltd., also known as Phoenix Financial Ltd., is a major Israeli financial and insurance group established in 1949. Headquartered in Giv'atayim, Israel, it provides a broad range of financial services, including life, health, property & casualty insurance, long-term savings, pension, provident, and mutual funds. The company has evolved into a diversified financial group, leveraging technology and data to expand its wealth management and institutional offerings, and is publicly traded on the Tel Aviv Stock Exchange.