Adi Soffer Teeni was born in 1971 in Israel.
She is a serial entrepreneur and angel investor, investing in early-stage startups.
She is currently serving as the general manager of Facebook Israel, after joining in 2014 to build and grow the R&D center of the multinational company in Tel Aviv.
Prior to her role in Facebook, she has served as an executive chairman at Ginger Software, which creates apps and products designed to help people communicate more productively and efficiently on their mobile devices and desktop computers.
In addition, during her career, she has also held various board member positions at companies as StyleRiver, a fashion eCommerce platform (which she has also invested in), and at Perion Network, a public company, traded on the Tel Aviv Stock Exchange, which delivers advertising solutions to brands and publishers.
Earlier in her career, she was the managing director of 888.com, the B2C arm of 888 holdings, an international gaming company. Prior to this role, she was the CEO of The Kidum Group, one of the largest private education companies in the Israeli market, and before this role, she served as the CEO of Wall Street Israel, a school of English, and the Israeli franchisee of Wall Street Institute International.