About
An Israeli insurtech platform and digital insurance agent for comparing and buying insurance products online.
Wobi is an Israeli insurtech company based in Tel Aviv, founded in 2010. It operates an online platform that simplifies the insurance-buying process for consumers by offering price comparisons and enabling direct purchase of various insurance products, primarily vehicle insurance, from leading Israeli insurance companies. The company was acquired by The Phoenix Holdings in October 2025.
Identity
| Name | Wobi |
|---|---|
| Slug | wobi-2 |
| Legal name | WOBI INSURANCE AGENCY LTD |
| Type / kind | acquired |
Status
| Status | acquired |
|---|---|
| Last update | 2026-05-10 |
Location
| HQ country | Israel |
|---|---|
| HQ country code | IL |
| HQ city | Tel Aviv |
Web & social
| Website | https://www.wobi.co.il |
|---|
Classifications
Business models
B2C
Tags
insurtechinsurance-comparisonfintechonline-platformdigital-insurance
Funding
| Total raised | — |
|---|---|
| Current stage | Acquired |
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