Warlock · raw details

Warlock is a marketing campaign creation engine for Facebook advertisers that delivers the optimal creative for every target based on key performance indicators.The companys platform analyzes all of a brands creative work and campaign data, extracts the most important creative impact factors that influence success (conceptual, grammatical, and visual), and then provides users with extensive reports to help improve campaign performance. Warlocks algorithm predicts performance metrics for each creative-target combination, mapping the top opportunities available at any given moment, and delivers a daily set of better-performing campaigns. Warlock virtually tests all potential campaigns to discover the top missed opportunities. Warlocks dashboard provides users with active tracking of every creative impact factor that influences their campaign, including any new ad that will be aired. Moreover, users are able to juxtapose any impact factor against an ads targeting to knowwhat message works best for which target audience in any territory. The usercan then take the appropriate action for better results.