Flow

Autonomous Checkout Carts

Business Software
Non Active, May 2026 ceased to operate
Seed Tel Aviv-Yafo, Israel Founded 2018
LinkedIn
Last updated 2026-06-18
Total raised
Last: 2020-10
Stage
Seed
Founded
2018
Headcount
9
HQ
Tel Aviv-Yafo, Israel
Sector
Business Software

About

Flow is focused on changing the way consumers make purchases in the physical world by moving the checkout directly to the users shopping cart or basket. The companys solution uses machine vision to identify each item placed into or removed from the cart, eliminating unnecessary effort and reducing checkout time to zero.

Flow solution includes a large touchscreen on the cart, which offers personalized content such as suggestions and promotions based on past behavior and the products selected, store navigation, supplementary product information, and more. In addition, because Flow solution can be added to existing shopping carts, no major changes to the store are required.

Funding history · 2 rounds · — total

2020-10
Undisclosed
Date unknown
Undisclosed

Q&A

What is Flow's current operational status?
Flow is currently inactive and ceased operations in May 2026.
What was Flow's primary business focus?
Flow focused on autonomous checkout carts, using machine vision to identify items placed into or removed from a shopping cart to eliminate checkout time.
When was Flow founded?
Flow was founded in November 2018.
Which investors participated in Flow's funding rounds?
Flow received funding from Nielsen Innovate and Ariel Maislos.
What is Flow's primary sector classification?
Flow's primary sector is Business Software.
Who are the co-founders of Flow?
The co-founders of Flow are Assaf Gedalia (Co-founder & COO), Ben Pshedetzky (Co-founder & CPO), and Tomer Fael (Co-founder & CTO).
What technologies did Flow utilize in its solution?
Flow utilized Artificial Intelligence and Computer Vision in its solution.

Team · 3

Founder · Co-founder & COO
LinkedIn ↗
Founder · Co-founder & CPO
LinkedIn ↗
Founder · Co-founder & CTO
LinkedIn ↗

Sectors & technology

Primary sector
Business Software
Sub-sectors
Business SoftwareSales & Marketing Solutions
Technologies
Artificial IntelligenceComputer Vision
Target customers
Commerce & RetailDistribution ChannelsSupermarketsConsumersProfessionals & Gig EconomyOnline RetailersFood Retail & ConsumptionWholesale
Business model
B2B

Highlights

Verified
Full data — links, identifiers, deals & radar signals (jobs, patents, research, more)