Vodience, or virtual audience, is a real-time crowd-visualization engine designed around web and TV viewers who are simultaneously consuming the same digital content. Its interactive feature set creates an energetic background activity and a unique live-audience experience to increase viewers content consumption and general engagement.
Vodience allows viewers to enter a broadcast and choose virtual identities to represent them in the crowd, enabling them to make gestures, post messages, navigate the venue, interact with other individuals, and determine their own personalized crowd view. The virtual audience is used as a graphic HTML white-label component that can be plugged in to web pages, second-screen apps, STB, and SmartTV interactive pages.
Vodience has proven to be an excellent tool for improving the sponsors digital campaign performance and providing a new revenue stream for content publishers.