TOR Great Yellow Brick Store

The official franchisee for LEGO Certified Stores in Israel and Central Asia, founded by Israeli entrepreneur Eran Tor.

Retail Platforms
Active
Tel Aviv, Israel Founded 2021
Last updated 2026-07-14
Total raised
—
Stage
—
Founded
2021
Headcount
—
HQ
Tel Aviv, Israel
Sector
Retail Platforms

About

TOR Great Yellow Brick Store is the company founded by Israeli entrepreneur Eran Tor, responsible for establishing and operating LEGO Certified Stores in Israel. The company aims to provide an immersive LEGO experience and make products more accessible to Israeli customers. Eran Tor has also been selected to act as the LEGO Group's franchisee for new stores in Central Asia.

Team · 1

Eran Tor
Founder · Founder & Chairman
LinkedIn ↗

Sectors & technology

Primary sector
Retail Platforms
Target customers
Business model
B2Cfranchise

Tags

retailtoysfranchiseconsumer-goods
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Identifiers & details

Founded2021