Taboola is a global content discovery and native advertising platform that helps publishers monetize their websites and advertisers reach target audiences through personalized content recommendations. Founded in Israel in 2007 by Adam Singolda, the company leverages AI and deep learning technology to deliver native advertising and editorial recommendations across a vast network of digital properties. Taboola went public on Nasdaq (TBLA) in June 2021 via a SPAC merger and has expanded its offerings into e-commerce recommendations through acquisitions like Connexity. Headquartered in New York City, Taboola maintains a significant R&D presence in Israel.