Taboola

A content discovery and native advertising platform that helps businesses grow through performance advertising.

Media & Entertainment Technologies
public
Public New York City, United States Founded 2007
Last updated 2026-08-05
Total raised
$160.5M
Last: Public Offering 2025-03
Stage
Public
Founded
2007
Headcount
500+
HQ
New York City, United States
Sector
Media & Entertainment Technologies

About

Taboola is a public advertising technology company headquartered in New York City. Founded in 2007 by Adam Singolda, the company operates a digital advertising platform that connects advertisers with audiences across a network of publisher websites and digital properties. Taboola's platform uses machine learning techniques, including contextual and behavioral signals, to match advertisements and content recommendations with users on the open web. It offers tools for advertisers to manage campaigns and optimize performance, and solutions for audience targeting and creative ad experiences. For publishers, Taboola provides monetization, AI-driven content personalization, push-notification re-engagement, and audience-insight tools.

Funding history · 9 rounds · $160.5M total

2020-09
H Round Undisclosed
★ Union Tech Ventures
2015-05
G Round $3.0M
★ Daily Mail
2015-01
F Round $117.0M
★ Fidelity VenturesBaiduMarkerCatalystYahoo JapanGroupe ArnaultComcast VenturesSteadfast CapitalCarlo de BenedettiLa Maison PartnersAdvance Publications
2013-01
E Round $15.0M
★ Pitango VCMarkerEyal GuraWGI GroupEvergreen Venture Partners
2012-05
D Round $10.0M
★ Marker★ WGI Group★ Evergreen Venture Partners
2011-07
C Round $9.0M
★ Marker★ Crescent Point Energy★ Evergreen Venture Partners
2008-10
B Round $4.5M
★ Evergreen Venture Partners
2007-10
A Round $1.5M
★ Evergreen Venture Partners
1969-12
Seed $500K
★ Joey Low★ Zvi Limon★ Zohar Gilon★ Avigdor Willenz

Q&A

What is Taboola's primary business?
Taboola is a public advertising technology company that operates a digital advertising platform. It connects advertisers with audiences across publisher websites and digital properties, using machine learning for content recommendations and ad matching.
When was Taboola founded and by whom?
Taboola was founded in July 2007 by Adam Singolda.
What is Taboola's current employee count?
Taboola has 2052 employees, falling into the 500+ employee bucket.
What was Taboola's most recent funding event?
In March 2025, Taboola completed a Public Offering round, raising $270,000,000.
Which company did Taboola acquire in July 2021?
In July 2021, Taboola acquired Connexity for $800,000,000.
What was Taboola's first Public Offering round?
Taboola's first Public Offering round occurred in June 2021, raising $285,000,000. Investors included Fidelity Management & Research Company LLC.
Who are some of the key executives at Taboola?
Key executives at Taboola include Adam Singolda (Founder & CEO), Eldad Maniv (President & COO), and Lior Golan (CTO).
What is Taboola's total amount raised to date?
Taboola has raised a total of $717,300,000 across all funding rounds.

Team · 31

Adam Singolda
Founder · Founder & CEO
LinkedIn ↗
Eldad Maniv
President & COO
LinkedIn ↗
Lior Golan
CTO
LinkedIn ↗
Stephen Walker
CFO
Kristy Sundjaja
Chief People Officer
Blythe Holden
General Counsel & Corporate Secretary
Tal Sliwowicz
SVP R&D
Ehud Furman
SVP of Global Sales Alliances & Strategic Partnerships
Tom Inbal
SVP of Marketing and Strategy
Bill Glass
SVP, CEO/General Manager of Connexity
Gil Chamiel
VP R&D, Algorithms
Nadav Perry
VP, Global Brands and Agencies Development
Davin Power
VP, North America
Jonny Harvey
Managing Director, Taboola News for OEM
Jessica Kourakos
Head of Investor Relations
John Rusconi
VP Sales Operations
Aviv Sinai
EIR Generative AI
Ariel Pisetzky
VP IT
Mosh Salomon
VP R&D, Demand & Content
Ning Ning Yu
VP R&D, LA R&D
Ran Gishri
VP Self Service Business
LinkedIn ↗
Harel Uliel
Global VP - Growth Sales
Jon Westnedge
VP EMEA
Yochai Uliel
VP R&D, Demand Growth Verticals
Eyal Pincu
VP, Advertiser Products
Ido Azriel
VP, Publisher Products
Alexandre Fannius
VP, EMEA
Hanan Stein
VP Taboola News - OEM Products
Eric Lee
VP Greater China
Chanan Fogel
VP APAC
James Arthur
VP, Strategic Accounts

Sectors & technology

Primary sector
Media & Entertainment Technologies
Technologies
Target customers
Business model
B2BB2B2C

Tags

advertising-technologynative-advertisingcontent-discoverycontent-recommendationaimachine-learningprogrammatic-advertisinge-commerce-recommendationspublisher-monetizationperformance-marketingaudience-targetingmarketingpublishersadvertisersmobile-applicationsopen-web
Full data — links, identifiers, deals & radar signals (jobs, patents, research, more)

External links

Websitetaboola.com
LinkedInlinkedin.com/company/taboola
X / Twittertwitter.com/taboola
YouTubeyoutube.com/channel/UCDIpxvEMUkt2FvsGMGUX4lQ
Instagraminstagram.com/taboola
Wikipediaen.wikipedia.org/wiki/Taboola
Wikidatawikidata.org/wiki/Q18154756

Identifiers & details

Legal nameTaboola.com Ltd.
Founded2007-7
Employees (exact)2052
Wikidata QIDQ18154756

Acquisitions & public offerings

AcquiredDateAmount
Perfect Market2014-08
Convert Media2016-07
Commerce Sciences2017-01
Start Division of Celltick2019-03
Connexity2021-07$800.0M
Gravity R&D2022-05
Yusp2022-07

Radar intelligence

Open jobs — greenhouse

Total open81
Remote0
By departmentProducts and AI R&D (3), Programmatic Partnerships (4), Finance (7), Advertiser Professional Services (4), E-Commerce (2), Human Resources (5), Information Systems (3), Product Management (2), Advertising Sales (14), Marketing (6), Advertising Account Management (10), Publisher Product Management (1), SMB Pub Account Management (2), Taboola News Product Management (1), Taboola News (1), SMB Pub Sales (3), R&D - Infrastructure (2), Publisher Professional Services (1), Growth Advertisers (2), R&D - CA (2), R&D - Demand (4), Publisher Account Management (1), Integrity & News Ops (1)
By locationTel Aviv, Israel (24), New York City (NYC), New York, United States (9), Budapest, Hungary (5), Los Angeles, California, United States (4), Seoul, South Korea (2), Tokyo, Japan (3), Bangkok, Thailand (5), London, United Kingdom (5), Madrid, Spain (1), Gurugram, India (4), Mumbai, India (1), Shenzhen, China (1)
TitleLocationDepartment
Senior Algorithm Engineer (RTB)Tel Aviv, IsraelProducts and AI R&D
Senior Algorithm Engineer, RecommendationsTel Aviv, IsraelProducts and AI R&D
R&D Team Leader, Algorithms (RTB)Tel Aviv, IsraelProducts and AI R&D
Technical Account Manager- TempTel Aviv, IsraelProgrammatic Partnerships
Staff AccountantNew York City (NYC), New York, United StatesFinance
Ad Operation SpecialistTel Aviv, IsraelAdvertiser Professional Services
Senior Business Analyst (Dynamic Ads)Budapest, HungaryE-Commerce
Programmatic Account Manager- Temporary positionTel Aviv, IsraelProgrammatic Partnerships
Senior HRBP - R&D Tel Aviv, IsraelHuman Resources
Senior HRBP - Global Growth Sales & Internal OpsTel Aviv, IsraelHuman Resources
Business Applications Specialist (Salesforce & GenAI)New York City (NYC), New York, United StatesInformation Systems
Salesforce System AnalystNew York City (NYC), New York, United StatesInformation Systems

Patents

EPO26

Publications (Crossref)

Works5

GitHub

Top reposasync-profiler-actuator-endpoint, mdn-tensorflow-notebook-example, Backstage-API, node2vec-example, consul2calico

Web history (Wayback)

Domaintaboola.com

Wikidata

QIDQ18154756

Israeli Companies Registrar (רשם החברות / ICA)

Registrar # (ח.פ.)513870683
Statusפעילה
Corp typeישראלית חברה ציבורית
Incorporated2006-09-03
Purposeלעסוק בכל עיסוק חוקי
Liabilityמוגבלת
In violation (unfiled)no
Last annual report2024
Active charges / liens0
Registry events0
Registered addressז'בוטינסקי 2 רמת גן