Taboola

A digital advertising platform that connects advertisers with audiences across a network of publisher websites and digital properties.

Business Software
public
Public New York City, United States Founded 2007
Last updated 2026-09-18
Total raised
$957.0M
Last: Debt Financing 2025-03
Stage
Public
Founded
2007
Headcount
2,058
HQ
New York City, United States
Sector
Business Software
Website ↗LinkedIn ↗Registrar ID: 513870683 (Taboola.com Ltd.)

About

Taboola is a public advertising technology company headquartered in New York City. Founded in 2007 by Adam Singolda, the company operates a digital advertising platform that connects advertisers with audiences across a network of publisher websites and digital properties. Taboola's platform uses machine learning techniques, including contextual and behavioral signals, to match advertisements and content recommendations with users on the open web. It offers tools for advertisers to manage campaigns and optimize performance, and solutions for audience targeting and creative ad experiences. For publishers, Taboola provides monetization, AI-driven content personalization, push-notification re-engagement, and audience-insight tools.

Funding history · 13 rounds · $957.0M total

13 events/rounds · $957.0M Total Funding: $160.0M in Private Equity, $527.0M in Public Equity, $270.0M in Debt
Mar 2025
Debt Financing $270.0M EDGAR filing SEC-EDGAR 8-K
Apr 2023
Public Offering $142.0M EDGAR filing SEC-EDGAR 424B3
Aug 2022
Public Offering $90.0M EDGAR filing SEC-EDGAR 424B3
Aug 2021
Public Offering $160.0M EDGAR filing SEC-EDGAR 8-K
Jun 2021
Public Offering $135.0M EDGAR filing SEC-EDGAR 424B3
Sep 2020
G Round Undisclosed prior (startupim db)
★ Union Tech Ventures
Jun 2015
F Round $3.0M wsj.com ↗
★ Daily Mail
Feb 2015
Feb 2013
Jun 2012
Aug 2011
B Round $9.0M public.com ↗
★ Marker★ Crescent Point Group★ Crescent Point Energy★ Evergreen Venture PartnersArgonautZohar GilonAvigdor Vilnetz
Nov 2008
Nov 2007

Acquisitions · 8

Sep 2026
Dianomi $25.4M
May 2022
Yusp Undisclosed
May 2022
Gravity R&D Undisclosed
Jul 2021
Connexity $800.0M
Mar 2019
Start Division of Celltick Undisclosed
Jan 2017
Commerce Sciences Undisclosed
Jul 2016
Convert Media Undisclosed
Aug 2014
Perfect Market Undisclosed

Offices

New York City, United States · HQ / main office

Q&A

What is Taboola's primary business?
Taboola is a public advertising technology company that operates a digital advertising platform. It connects advertisers with audiences across a network of publisher websites and digital properties, using machine learning for content recommendations and ad matching.
When was Taboola founded and by whom?
Taboola was founded in 2007 by Adam Singolda.
What is Taboola's current employee count?
Taboola has over 500 employees.
What was Taboola's most recent funding event?
In March 2025, Taboola secured $270,000,000 in Debt Financing.
What was the amount of Taboola's Public Offering in April 2023?
In April 2023, Taboola had a Public Offering amounting to $142,025,000.
Which company did Taboola acquire in July 2021?
In July 2021, Taboola acquired Connexity for $800,000,000.
What was Taboola's most recent acquisition in terms of date?
Taboola's most recent acquisition was Dianomi in September 2026 for $25,400,000.
Who were the lead investors in Taboola's E Round in February 2015?
The lead investors in Taboola's E Round in February 2015 were Fidelity Ventures and Fidelity Management.

Team · 10

Adam Singolda
Founder · Founder & CEO
Eldad Maniv
President & COO
Lior Golan
CTO
Stephen Walker
CFO
Kristy Sundjaja
Chief People Officer
Bill Glass
SVP, CEO/General Manager of Connexity
Blythe Holden
General Counsel & Corporate Secretary
Tom Inbal
SVP of Marketing and Strategy
Tal Sliwowicz
SVP R&D
Krishan Bhatia
Chief Business Officer

Sectors & technology

Primary sector
Business Software
Technologies
Target customers
Business model
Performance AdvertisingNative AdvertisingContent Recommendation Engine

Tags

advertising-technologynative-advertisingcontent-discoverycontent-recommendationaimachine-learningprogrammatic-advertisinge-commerce-recommendationspublisher-monetizationperformance-marketingaudience-targetingmarketingpublishersadvertisersmobile-applicationsopen-web
Full data — links, identifiers, deals & radar signals (jobs, patents, research, more)

External links

Websitetaboola.com
LinkedInlinkedin.com/company/taboola
X / Twittertwitter.com/taboola
YouTubeyoutube.com/channel/UCDIpxvEMUkt2FvsGMGUX4lQ
Instagraminstagram.com/taboola
Wikipediaen.wikipedia.org/wiki/Taboola
Wikidatawikidata.org/wiki/Q18154756

Identifiers & details

Legal nameTaboola.com Ltd.
Founded2007
Employees (exact)2058
Wikidata QIDQ18154756

Acquisitions & public offerings

AcquiredDateAmount
Dianomi2026-09$25.4M
Yusp2022-05
Gravity R&D2022-05
Connexity2021-07$800.0M
Start Division of Celltick2019-03
Commerce Sciences2017-01
Convert Media2016-07
Perfect Market2014-08

Radar intelligence

Open jobs — greenhouse

Total open86
Remote0
By departmentR&D - Demand (1), Marketing (7), Products and AI R&D (8), SMB Pub Sales (5), Publisher Account Management (2), Advertising Sales (16), SMB Pub Account Management (3), Advertiser Professional Services (5), E-Commerce (2), Growth Advertisers (5), Strategy (1), Advertising Account Management (5), Integrity & News Ops (2), Finance (2), R&D - Infrastructure (2), R&D - CA (2), Taboola News (1), Human Resources (3), Publisher Professional Services (2), Strategic Partnerships (1), Publisher Sales (2), Programmatic Partnerships (5), Financial Planning & Analysis (1), Product Management (1), Production IT (1), Internal Ops (1)
By locationTel Aviv, Israel (22), Bangkok, Thailand (7), Seoul, South Korea (2), São Paulo, Brazil (5), New York City (NYC), New York, United States (13), Taipei, Taiwan (2), Gurugram, India (7), Tokyo, Japan (4), Budapest, Hungary (3), Mexico City, Mexico (1), Istanbul, Turkey (2), Atlanta, Georgia, United States (1)
TitleLocationDepartment
Experienced Full Stack EngineerTel Aviv, IsraelR&D - Demand
Marketing Manager, Israel- Maternity Leave CoverTel Aviv, IsraelMarketing
Senior Algorithm Engineer Tel Aviv, IsraelProducts and AI R&D
Publisher Sales Manager - Japan Market - SMBBangkok, ThailandSMB Pub Sales
Senior Marketing Manager Seoul, South KoreaMarketing
Publisher Account Manager, Enterprise - BrazilSão Paulo, BrazilPublisher Account Management
Sr. Advertising Sales ManagerNew York City (NYC), New York, United StatesAdvertising Sales
SMB Publisher Account Manager - Japan and SEA Markets (Relocation to Bangkok, Thailand)Bangkok, ThailandSMB Pub Account Management
Sr. Algorithm Engineer - TaiwanTaipei, TaiwanProducts and AI R&D
RTB Integration ManagerGurugram, IndiaAdvertiser Professional Services
Publisher Sales Manager - SMBTokyo, JapanSMB Pub Sales
Senior Business Analyst (Dynamic Ads)Budapest, HungaryE-Commerce

Patents

EPO26

Publications (Crossref)

Works5

GitHub

Top reposasync-profiler-actuator-endpoint, mdn-tensorflow-notebook-example, Backstage-API, node2vec-example, backstage-api-java-client

Web history (Wayback)

Domaintaboola.com

Wikidata

QIDQ18154756

Certificate / subdomain footprint

Subdomains115

Israeli Companies Registrar (רשם החברות / ICA)

Registrar # (ח.פ.)513870683
Statusפעילה
Corp typeישראלית חברה ציבורית
Incorporated2006-09-03
Purposeלעסוק בכל עיסוק חוקי
Liabilityמוגבלת
In violation (unfiled)no
Last annual report2024
Active charges / liens0
Registry events0
Registered addressז'בוטינסקי 2 רמת גן