Taboola

Global leader in powering recommendations for the open web, helping people discover things they may like.

Business Software
Active
Mature Ramat Gan Founded 2006
Total raised
$160.5M
Last: Undisclosed 2020-10
Stage
Mature
Founded
2006
Headcount
1,971
HQ
Ramat Gan
Sector
Business Software

About

Taboola is a global content discovery and native advertising platform that helps publishers monetize their websites and advertisers reach target audiences through personalized content recommendations. Founded in Israel in 2007 by Adam Singolda, the company leverages AI and deep learning technology to deliver native advertising and editorial recommendations across a vast network of digital properties. Taboola went public on Nasdaq (TBLA) in June 2021 via a SPAC merger and has expanded its offerings into e-commerce recommendations through acquisitions like Connexity. Headquartered in New York City, Taboola maintains a significant R&D presence in Israel.

Funding history · 10 rounds · $160.5M total

2020-10
Undisclosed
2019-10
Undisclosed
2015-06
Undisclosed $3.0M
2015-02
Series E $117.0M
2013-02
Series D $15.0M
2012-06
Series C $10.0M
2011-08
Series B $9.0M
2008-11
Series B $4.5M
2007-11
Series A $1.5M
Date unknown
Seed $500K

Sectors & technology

Primary sector
Business Software
Sub-sectors
Business SoftwareSales & Marketing SolutionsAdvertising PlatformsMedia & Entertainment TechnologiesDigital Content Distribution
Technologies
Artificial IntelligenceNatural Language Processing
Target customers
Enterprise & Professional ServicesMarketing & SalesPublic RelationsAdvertisingSMBs & SMEsEnterprisesCommerce & RetailMedia & EntertainmentContent ProductionMedia
Business model
B2BB2B2C

Highlights

Verified

Tags

customer-engagementsocial-mediapublisherscontent-discoverycontent-sharingcampaign-optimizationbrandingmonetizationadvertisingtargetingcontent-distributionmarketingaudience-targetingpredictive-analyticsunicorn-2015advertisersconversion-optimizationcustomer-retentioncontent-recommendationnatural-language-processingartificial-intelligencemobile-applications