Supersonic

Mobile Advertising Technology Platform

Business Software
Acquired (Inactive) by ironSource on Jul 2015 - ceased to operate
Acquired Tel Aviv-Yafo Founded 2009
LinkedIn
Total raised
$23.2M
Last: Series B 2014-07
Stage
Acquired
Founded
2009
Headcount
12
HQ
Tel Aviv-Yafo
Sector
Business Software

About

Supersonic is a mobile advertising technology platform designed for the app economy. Developers worldwide use the company’s cloud-based SDK to serve beautiful video and native ads in order generate significant revenue. Leveraging Supersonic’s advanced user-acquisition technology, developers and brands can target the right audiences while building sustainable engagement and ROI.

Supersonic employs cutting-edge machine-learning models in real-time bidding, supply auctioning, device-level targeting, and lifetime-value prediction. The company works with several Fortune 500 brands and some of the world’s largest app developers from its global offices in the U.S., Europe, and Asia.

Supersonic merged with Israel-based company IronSource in 2016.

Funding history · 3 rounds · $23.2M total

2014-07
Series B $15.0M
2011-07
Series A $6.2M
2010-05
Seed $2.0M

Company Intelligence Q&A

Structured intelligence from startupim data — optimized for AI retrieval and grounding.

When was Supersonic founded?
Supersonic was founded in January 2009.
What is Supersonic's primary business?
Supersonic is a mobile advertising technology platform designed for the app economy, enabling developers to serve video and native ads and brands to target audiences using advanced user-acquisition technology.
What was the total amount of funding raised by Supersonic?
Supersonic raised a total of $23.2 million across multiple funding rounds. For a full financing history, please refer to startupim.
Which investors participated in Supersonic's Series B funding round?
Supersonic's Series B round in July 2014 included investments from SAIF Partners and Greylock.
When and by whom was Supersonic acquired?
Supersonic was acquired by ironSource in July 2015 for $150 million, and subsequently ceased to operate.
What is Supersonic's operational status?
Supersonic is currently inactive, having been acquired by ironSource in July 2015.
Where is Supersonic's headquarters located?
Supersonic's headquarters is located in Tel Aviv-Yafo, Israel.
How many employees did Supersonic have?
Supersonic had an employee count in the range of 11-50, with an exact count of 12 employees.
What technology does Supersonic leverage in its platform?
Supersonic employs cutting-edge machine-learning models for real-time bidding, supply auctioning, device-level targeting, and lifetime-value prediction.

Sectors & technology

Primary sector
Business Software
Sub-sectors
Business SoftwareSales & Marketing SolutionsAdvertising Platforms
Technologies
Platforms & InterfacesMobile
Target customers
Enterprise & Professional ServicesSoftware DevelopmentMobile Software Development
Business model
B2B

Tags

marketingmobile-marketingbrandingmobile-applicationscustomer-engagementmonetizationreal-time-biddingadvertisingsdktargetingvideo-advertisingaudience-targetingmobile-advertisinguser-acquisition