QueryM , by Semantica Technologies, was created for users, with simplicity and efficiency in mind. QueryM can be deployed as a stand-alone or an integrated platform within ECMs, allowing service reps to provide fast and accurate answers to calling customers. QueryM implements domain-specific NLP technologies along with learning algorithms. QueryM will match user queries to sections within the device manual with accuracy of more than 90%. QueryM introduces the unique concept of short video clips (Cliplets) demonstrating a specific "how to".