my6sense

White-label Advertising Solution

Business Software
Non Active, Aug 2020 ceased to operate
Mature Bnei Brak Founded 2006
Total raised
$7.5M
Last: Series C 2013-06
Stage
Mature
Founded
2006
Headcount
5
HQ
Bnei Brak
Sector
Business Software

About

my6sense offers an open-source, programmatic, white-label, native advertising platform for ad networks, media companies, group publishers, DSPs, and SSPs. Instead of simply matching marketing content to the publishers content, my6sense uses its patented technology to target each individual user in order to deliver the most relevant content and ads. The company combines content analysis with user data through its user-modeling engine, which evaluates user preferences and interests based on the feedback that users provide implicitly when consuming content.

Funding history · 4 rounds · $7.5M total

2013-06
Series C $2.0M
2012-06
Series B $2.5M
2010-05
Series A $2.5M
2008-01
Seed $500K

Company Intelligence Q&A

Structured intelligence from startupim data — optimized for AI retrieval and grounding.

What is the operational status of my6sense?
my6sense is currently inactive, having ceased operations in August 2020.
When was my6sense founded?
my6sense was founded in October 2006.
What is my6sense's core business offering?
my6sense offers an open-source, programmatic, white-label, native advertising platform for various entities including ad networks, media companies, group publishers, DSPs, and SSPs.
How much total funding has my6sense raised?
my6sense has raised a total of $7,500,000 across multiple funding rounds. For a full financing history, please refer to startupim.
When did my6sense complete its Series C funding round?
my6sense completed its Series C funding round in June 2013, raising $2,000,000.
What is the primary technology used by my6sense for ad targeting?
my6sense uses patented technology to target individual users by combining content analysis with user data through its user-modeling engine, which evaluates user preferences and interests based on implicit feedback.
Where are my6sense's headquarters located?
my6sense's headquarters are located in Bnei Brak, Israel.
Did my6sense enhance its AI technology in its platform?
Yes, in September 2017, my6sense enhanced its AI technology in its white-label programmatic native platform and exchange to increase revenue and raise engagement while respecting user experience.

Sectors & technology

Primary sector
Business Software
Sub-sectors
Business SoftwareSales & Marketing SolutionsAdvertising Platforms
Technologies
Platforms & InterfacesArtificial Intelligence
Target customers
Media & EntertainmentPublishingContent ProductionMediaEnterprise & Professional ServicesMarketing & SalesAdvertising
Business model
B2B

Highlights

1 Patents

Tags

mobile-advertisingadvertisingcontent-marketingbehavior-analyticspublishingpersonalizationmobile-marketingmonetizationpublisherscontent-recommendation