About
Marketo Inc provides digital marketing software and solutions. The company's platform enables the execution, management, and analytical measurement of online, social, mobile, and offline marketing activities and customer interactions. It designs, builds, and markets the engagement marketing platform with integrated applications to address the needs of marketing professionals. In 2018, Adobe acquired Marketo. In 2015, Marketo established aninnovation center in Tel Avivthat focuses onbig data and predictive analytics software to help marketers engage with customers at scale. The reason for the research center was the acquisition of the Israeli start-up Insightera in 2013. In March 2019, the company announced it was closing the Israeli center.
Company Intelligence Q&A
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- What is Marketo's primary business?
- Marketo Inc provides digital marketing software and solutions, offering a platform for the execution, management, and analytical measurement of online, social, mobile, and offline marketing activities and customer interactions.
- When did Marketo establish its innovation center in Tel Aviv and what was its focus?
- Marketo established an innovation center in Tel Aviv in 2015, focusing on big data and predictive analytics software to help marketers engage with customers at scale.
- What was the reason for Marketo establishing its research center in Tel Aviv?
- The reason for Marketo's research center in Tel Aviv was the acquisition of the Israeli startup Insightera in 2013.
- When did Marketo close its Israeli center?
- In March 2019, Marketo announced it was closing its Israeli center.
- When was Marketo acquired by Adobe and for what amount?
- Marketo was acquired by Adobe in September 2018 for US$4.75 billion.
- When did Vista Equity Partners acquire Marketo?
- Vista Equity Partners completed its acquisition of Marketo in August 2016 for $1.8 billion in cash.
- What is Marketo's status as of January 2019?
- Marketo is inactive as of January 2019, having ceased to operate in Israel.
- How many employees did Marketo have in its Israeli operations?
- Marketo had between 11-50 employees in its Israeli operations.