About
Monetization, Engagement, Analytics, and Discovery Solutions
Ironsource is a technology company that provides a comprehensive platform for app developers to manage and monetize their applications. Their product offers solutions for user acquisition, ad monetization, and analytics, helping developers maximize their app's reach and revenue potential. In November 2022, ironSource merged with Unity to form the industry’s leading end-to-end platform for mobile app creators and support them through the entire development lifecycle as they build, run, and grow immersive, real-time games and 3D experiences.
Identity
| Name | ironSource |
|---|---|
| Slug | ironsource |
| Former names | FoxTab |
| Type / kind | startup |
| Crunchbase ID | ironsource |
| Source _id | agxzfmlsbGlzdHNpdGVyGAsSC05ld19Db21wYW55GICAgN791I8JDA |
Status
| Status | inactive |
|---|---|
| Status reason | Acquired (Inactive) by Unity on Jul 2022 - ceased to operate |
| Last update | 2026-05-17 |
Location
| HQ country code | IL |
|---|---|
| HQ region/district | Center District |
| HQ city | Tel Aviv-Yafo |
| HQ address | Menachem Begin Road 121, Tel Aviv-Yafo, Israel |
Web & social
Classifications
Primary sector Business Software
Sub-sectors
Business SoftwareSales & Marketing SolutionsAdvertising PlatformsMedia & Entertainment TechnologiesDigital Content Distribution
Technologies
Artificial Intelligence
Target customers
Enterprise & Professional ServicesMarketing & SalesAdvertisingSoftware DevelopmentMobile Software DevelopmentMedia & EntertainmentGaming IndustryMobile Gaming
Business models
B2B
Tags
advertisingapp-developmentuser-acquisitioncontent-managementtargetinguser-engagementmonetizationsocial-mediamobile-applicationscustomer-engagementdigital-mediaunicorn-2014advertisersbrandingdevelopersgame-developers
Funding
| Total raised | $105.0M |
|---|---|
| Current stage | Acquired |
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