i.am+ was founded by innovator and musician will.i.am. to develop products for the connected lifestyle. i.am+ aims to create new products that combine fashion and technology in the wearable segment. i.am+ Israel was opened with the acquisition of Sensiya (now Over.ai), a developer of Android personalization and contextual awareness tools. It was part of i.am+ electronics and specialized in the fields of contextual awareness, telephony, artificial intelligence, deep learning, health, wellness, and the Internet of Things. In August 2019, Over.ai was acquired by Vonage.
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