GameFly, a video game rental and subscription service, allows members to rent one or more console/handheld video games concurrently, with no due dates, late fees, or shipping charges. Users can select from over 8,000 console/handheld titles and manage their list of games online or with the GameFly App for iOS and Android devices. GameFly is a subsidiary of Electronic Arts. The GameFly R&D center in Israel was established in 2015 following the acquisition of Playcast Media Systems Ltd, a cloud gaming platform company. The Israeli company provided live game streaming in more than 50 Asian and European countries and partnered with Samsung in 2015 to power console-quality gaming on its smart TVs.