Gameflix provides a comprehensive catalog of hyper-casual HTML5 games specifically optimized for Connected TV (CTV) and Over-the-Top (OTT) platforms. The company operates a B2B2C model, allowing TV operators and internet service providers to integrate an instant-play gaming library directly into their existing user interfaces without requiring a standalone app. Its technology stack utilizes pure HTML5 to ensure compatibility across a wide range of hardware, including Linux-based set-top boxes, Android TV, and smart TVs from major manufacturers.
The platform offers flexible monetization options, including ad-supported (AVOD) and subscription-based (SVOD) models, enabling operators to generate new revenue streams from their existing subscriber base. By providing seamless remote control mapping and low-latency performance, Gameflix enhances user engagement and retention for hardware partners. The company manages the entire lifecycle of the gaming experience, from internal studio development and hosting to metadata management and technical support.
