About
Gamification Platform for Content Consumption
CRUX Knowledge measures users' knowledge based on what they have read and shows them in real time how much they've covered and which article they should read next.
Users get rewarded for their focus and progress and can make informed reading decisions, allowing them to successfully navigate the information landscape around any topic. Quantifying knowledge gives content platforms and publishers a numbers-based language to trigger and inform user interactions and communications, and optimize user engagement. The company's revenue model is unique and charges content providers and publishers with a fee based on increased engagement and revenue from using the tool.
Identity
| Name | CRUX Knowledge |
|---|---|
| Slug | crux-knowledge |
| Type / kind | startup |
| Crunchbase ID | crux-knowledge |
| Source _id | agxzfmlsbGlzdHNpdGVyGAsSC05ld19Db21wYW55GICA4PWP2pEKDA |
Status
| Status | active |
|---|---|
| Last update | 2026-05-17 |
Location
| HQ country code | IL |
|---|---|
| HQ region/district | Center District |
| HQ city | Tel Aviv-Yafo |
| HQ address | Shtand St 22, Tel Aviv-Yafo, Israel |
Web & social
| Website | https://www.crux.kn/ |
|---|---|
| https://www.linkedin.com/company/66633966 | |
| Twitter / X | https://twitter.com/CRUX_Knowledge |
| YouTube | https://www.youtube.com/channel/UCfz49HD1rrHSdj5fVsXsEkA |
Classifications
Primary sector Media & Entertainment Technologies
Sub-sectors
Media & Entertainment TechnologiesDigital Content Distribution
Technologies
Artificial IntelligenceNatural Language ProcessingPlatforms & InterfacesSoftware
Target customers
Enterprise & Professional ServicesMarketing & SalesAdvertising
Business models
B2B
Tags
content-recommendationdigital-mediauser-engagementadvertisingpublishersartificial-intelligenceapinatural-language-processingsoftware-applications
Funding
| Total raised | $1.3M |
|---|---|
| Current stage | Seed |
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