Coolano delivers marketing strategies that help businesses discover, monitor, and measure online influencers and the content they produce. Its technology pinpoints behavioral patterns and detects references to business interests through the use of artificial intelligence technologies, Natural Language Processing (NLP), and crowd wisdom techniques.
Using Coolano, marketers can identify the top influencers for a given topic, engage with those influencers during the content-creation process, and then ultimately promote content through those same influencers. Coolano makes it easy for marketers to measure the performance of their influencer marketing campaigns by showing them which influencers are driving the greatest amount of traffic to their content.
Coolano's flagship product, Cfind, is the first solution to establish the ROI of social media, bridging the gap between social media and lead generation. Coolano delivers the true business value of social media by integrating marketing and generating new sales.