Bridge Marketing provides marketing automation technologies focused on efficient customer acquisition. Founded on a unified platform integrating multichannel data, advanced analytics, and cloud-based data hygiene and segment-targeting technologies, the company enables businesses to increase marketing performance with end-to-end marketing services and data services. Bridge's mission is to put marketers in control of every part of their campaigns by creating custom, real-world audiences with omni-channel campaign programs, to increase efficiency and return on investment.
Bridge acquired the Israeli company Appjolt in 2016 to leverage powerful data technology in the mobile space. As a result, an R&D center for Bridge was opened in Israel. The center also includes the R&D for Bridge's company oneAudience, a mobile audience-targeting platform for app developers, mobile publishers, and advertisers. Themain R&D activities are in the areas of advertising, big data, cross device technologies, and behavioral targeting.