Bits of Gold

Bits of Gold is an Israeli cryptocurrency exchange and brokerage platform that enables users to buy, sell, and hold digital assets securely and under regulation.

Fintech & Insurtech
Active
Mature Tel Aviv-Yafo, Israel Founded 2013
Last updated 2026-08-16
Total raised
$500K
Last: Seed 2014-03
Stage
Mature
Founded
2013
Headcount
44
HQ
Tel Aviv-Yafo, Israel
Sector
Fintech & Insurtech

About

Bits of Gold is a leading crypto broker with over a decade of experience, positioned as a trusted partner for individuals and businesses seeking to buy, sell, and hold cryptocurrencies. It was the first active company in Israel to receive a crypto license from the Capital Market Authority. Bits of Gold provides services to B2C and B2B operations, offering a comprehensive suite of services for its clients. Its B2C platform serves over 250,000 clients and handles a high-volume brokerage desk for over-the-counter (OTC) transactions. The company's B2B services range from complete B2B2C engagements, including licensing and regulatory liabilities, to white-label B2B offerings. Bits of Gold is committed to innovation, developing financial SaaS products and payment solutions. In 2022, it launched the maxBack CRYPTO credit card in partnership with MAX, Israel's largest credit card issuer, allowing customers to accumulate bitcoins through monthly purchases. The company integrates traditional payment methods like bank transfers, cash, and credit cards with advanced cryptocurrency operations. Bits of Gold is located in the Israeli Bitcoin Embassy in Tel Aviv.

Funding history · 1 round · $500K total

2014-02
Seed $500K
★ Ofer Rotem★ Amnon Riftin★ Ruben Arnold★ Aharon Cohen★ Youval Rouach★ Yevgeny Dibrov★ Meni Rosenfeld★ Jonathan RouachShimon Alkabetz

Q&A

What is Bits of Gold's primary business?
Bits of Gold is an Israeli cryptocurrency exchange and brokerage platform that enables users to buy, sell, and hold digital assets securely and under regulation. It serves both B2C and B2B clients.
When was Bits of Gold founded and where is it headquartered?
Bits of Gold was founded in January 2013 and is headquartered in Tel Aviv-Yafo, Israel.
What is Bits of Gold's employee count?
Bits of Gold has 11-50 employees.
How much funding has Bits of Gold raised in total?
Bits of Gold has raised a total of $500,000 USD.
When was Bits of Gold's last funding round, what type was it, and who were the lead investors?
Bits of Gold's last funding round was a Seed round in February 2014, with lead investors Ofer Rotem and Amnon Riftin.
What is a notable product launched by Bits of Gold in 2022?
In 2022, Bits of Gold launched the maxBack CRYPTO credit card in partnership with MAX, Israel's largest credit card issuer, allowing customers to accumulate bitcoins through monthly purchases.
Who are the co-founders of Bits of Gold?
The co-founders of Bits of Gold are Jonathan Rouach, who serves as Co-founder & Chairman, and Youval Rouach, who serves as Co-founder & CEO.
What is Bits of Gold's regulatory status in Israel?
Bits of Gold was the first active company in Israel to receive a crypto license from the Capital Market Authority.

Team · 12

Jonathan Rouach
Founder · Co-founder & Chairman
LinkedIn ↗
Youval Rouach
Founder · Co-founder & CEO
LinkedIn ↗
Eldad Rodrig
Chief Product Officer
Yael Neeman Ben Ari
CRO and Compliance Officer
Omri Donyo
VP Finance & Public Inquiries Officer
Martin Koelbaek
Chief Customer & Trade Ops Officer
Shiran Kleiderman
Chief Security Officer
Jonathan Rouach
board
Youval Rouach
board
Nadine Baudot-Trajtenberg
board
Yoav Intrator
board
Ofer Rotem
board

Sectors & technology

Primary sector
Fintech & Insurtech
Technologies
Target customers
Business model
B2BB2C

Tags

fintechbitcoinpaymentsweb-platformcryptocurrencybankscredit-cardstransactionsonline-shoppingethereumenterprisesblockchaindigital-wallettrading-and-investing
Full data — links, identifiers, deals & radar signals (jobs, patents, research, more)

External links

Websitebitsofgold.co.il/
LinkedInlinkedin.com/company/2985724

Identifiers & details

Legal nameBITS OF GOLD LTD
Founded2013-1
Employees (exact)44

Radar intelligence

GitHub

Top reposbitsofgold.github.io

Web history (Wayback)

Domainbitsofgold.co.il

Certificate / subdomain footprint

Subdomains56

Israeli Companies Registrar (רשם החברות / ICA)

Registrar # (ח.פ.)514866607
Statusפעילה
Corp typeישראלית חברה פרטית
Incorporated2013-01-15
Purposeלעסוק בכל עיסוק חוקי
Liabilityמוגבלת
In violation (unfiled)no
Last annual report2025
Active charges / liens0
Registry events2 — people (1), other (1)
Registered addressאחוזת בית 1 תל אביב - יפו

Recent registry events

DateEvent
2025-12-23עדכון דירקטורים-הוספת דירקטור
2026-01-21עדכון כתובת ו/או מען דיגיטלי